Creator of the brand Ana Radojicic born November 22, 1981 economist by education, artist by feeling. Since from childhood, she has been attracted activities that as a result of her skillful hands can delight others. Experiences fashion as a way of manifesting her individuality. I speak through my clothes (Umberto Eco). A great admirer of Gabrielle Bonheur and her indomitable character who promoted a practical but elegant way of dressing. She is a fan of the classic style, which is recognizable and complemented by asymmetrical cuts in her creations. She was inspired by the 1930s. Her garments provoke attention in spite of the ruling social norms combining elegance and rebelliousness striving for individuality. Progressive path forms and shapes, simple transition from female to male clothes, thanks to the adequate design and transformation of charisma, brought together the past, present and future, the imperative of comfort, quality and artistic expression. The collection is intended for a woman, brave, self-conscious, who enjoys herself and her beauty, not missing a single chance that each new day brings.